2024
JAM
The visual identity of the restaurant JAM is based on the concept of improvisation, understood as a process that emerges from specific conditions and limitations. The development of the project was guided by previously defined restrictions: the use of paper and pen, limited graphic resources, and restricted access to typographic choices.
The chosen typeface was Arial, a system font aligned with these conditions. The layout was designed as if it were being executed within a software environment with limited capabilities, guiding the organization of elements, the use of space, and the visual decisions throughout the identity.
Design
Eduardo Tallia
Duda Di Pietro
